got cupcakes on my shirt.

yes, Johnny Cupcakes has just added to my obsession.


(photos from johnnycupcakes.com)

the story behind this vintage-bakery clothing shop is pretty neat. the owner basically just turned an on-going joke into a multi-million dollar limited edition clothing/accessories line by taking a chance. from the website it says, he just took his nickname "johnny cupcakes" and began playing with it. so much so that eventually he found a cool design for it and ran with it. eventually folks began to notice these cupcake shirts and wanted a piece of it. then finally in 2005, he opened up his own shop in Boston (still keeping in mind that he still wanted to play on his on-going joke) so he decorated his whole store and made it look like a bakery. there's a vintage fridge, old-looking ovens, and even hidden vanilla air freshners around his story to make it look, feel, and smell like a real bakery. the boxes that the shirts come in also come in little bakery boxes too.




(photos from johnnycupcakes.com)

cool huh? i just think the whole concept behind his shop and his shirts are so cute. it seriously just feeds my growing love for cupcakes even more. who would've known though that an inside joke w/ friends could actually turn into a money maker? i want me some cupcakes!

(more about the story here)



p.s. there's a Johnny Cupcakes on the West Coast now. YEE! for all you SoCal folks, there's one on Melrose. lucky beezies! i fucking forgot to go there!

p.s.s. for the city kids, Johnny Cupcakes is in SF! go to blondies, eat a pizza with him. hahaha